| When | What | Your time |
|---|---|---|
| Throughout the week | Capture story-worthy moments as they happen (voice memo, notes app, message to yourself) | 2 min each |
| End of week | Review captures, pick 1-2 with tension and specifics, and add them to your story bank | 10-15 min |
| Weekly session | Draft or talk through your next stories, using the self-interview questions or a conversation with a writer | 20-30 min |
| 48 hours before posting | Review and edit each draft against the voice and uniqueness tests | As needed |
| Sunday evening | Finalize the week's posts so everything is ready to go | As needed |
| Monday onward | Post on your schedule | Minutes |
| After each post | Reply to comments, spot ICP commenters, and start conversations (Module 1, Chapter 4) | As comments come in |
Commenting
Comments on other people's posts build visibility with your ICP. Build a list of 15-20 creators in your ICP, comment substantively on their posts daily (10 a day is a good benchmark), and follow and connect with the ICP people who engage back.
Drafting Ahead
Draft a week ahead where you can, and leave 48 hours to review and edit before posting. Reviewing over a weekend for a Monday start works well. A draft you only see the morning you post gets rushed, and so do the edits.
If You Bring In Help
A writer, assistant, or agency can take most of this off your plate. A few rules make it work:
- Approve before you delegate: For comments, approve about a week's worth yourself first, so whoever writes for you learns your tone and what you would likely say. Once the comments consistently sound like you, hand it off.
- Stay in the loop between calls: Share ideas the moment they hit you. A one-line message ("had a customer say X today") is enough to shape into a post.
- Aim to spend less of your time each month: As edits shrink, your weekly time should shrink with them.
Feedback That Improves the Next Draft
Vague feedback creates revision cycles. Specific feedback fixes the draft and teaches whoever drafts for you something permanent.
| Instead of | Try |
|---|---|
| "This does not feel like me." | "I would never say 'leverage.' I would say 'use.' And I would hedge the second paragraph." |
| "Make it punchier." | "The hook buries the number. Lead with the $40K contract." |
| "I am not sure about this one." | "Right story, wrong tension. The real issue was that my co-founder disagreed." |
Keep giving specific feedback. After two or three rounds, edit volume drops sharply. That is the voice locking in.
Visuals by Pillar
- Personal posts: Almost always do better with a relevant photo
- Business posts: Work as text-only, infographics, team photos, or short product video
- Industry posts: Work as text-only or a clipped video of you talking