Your Content Is Only as Good as What You Put In
No tool or writer can invent your experiences. The quality of your content in the first 90 days tracks directly with how much raw material you bring. Work through these seven steps in order. Each one makes the next easier.
Step 1: Rebuild Your Profile
Do this first, because every post you publish sends people to it. Use the framework in Module 1, Chapter 1: banner, headline, about section, featured, and skills. Get it live within the first two weeks. A profile stuck in draft undercuts every post you publish in that window.
Step 2: Define Your ICP
Write down who you are trying to reach: their title, what they struggle with, and what they wrongly believe about your space (Module 3, Chapter 4). Everything you write from here gets aimed at this person.
Step 3: Pick Your Pillars
Decide your starting mix of personal, company, and industry content (Module 1, Chapter 2). In your first one to three months, lean heavier on personal and company stories (Module 1, Chapter 5).
Step 4: Build Your Story Bank
Set aside 30 to 45 minutes and capture 10 to 15 stories across the five categories (Module 3, Chapter 1). Start with your timeline: stretch it as far back as is relevant, and note every notable event between then and now.
Step 5: Collect Voice Samples
The fastest way to keep posts sounding like you is to gather material in your own words: recorded calls, podcasts, webinars, emails where you explained something at length, and voice memos. Transcripts of you speaking capture how you phrase things better than anything you write sitting down. Give these to any writer or tool you use, or reread them yourself before you draft.
Step 6: Set Your Constraints
List the off-limit topics, the clients you cannot name, and anything legal or compliance needs to review before you post.
Step 7: Decide Who Handles Engagement
If you work with a writer or assistant, decide up front who replies to comments and who accepts connection requests. Some executives hand it all over, others keep it. Both work. Unclear ownership is what fails.