Notice Me(dia)
Guide

LinkedIn Guide

The exact playbook we run for B2B founders and executives.

Module 1

The LinkedIn Playbook for B2B Executives

  1. 01Optimizing Your ProfileBuild a LinkedIn profile that explains who you serve, what you do, and how visitors can take the next step.
  2. 02Defining Your Content PillarsDefine personal, company, and industry content pillars that give your audience a complete picture of you and your business.
  3. 03Writing Posts That Stop The ScrollWrite stronger posts with an honest hook, a clear structure, specific details, and a voice that sounds like you.
  4. 04Creating Your Engagement StrategyTurn engagement into relationships through thoughtful replies, relevant conversations, and follow-ups that lead to business.
  5. 05Finding the Right Posting CadenceChoose a sustainable posting frequency, vary your content mix, and evaluate performance over time.

Module 2

Expectations and Execution for Your First 90 Days

  1. 01What the First 90 Days Look LikeUnderstand how your first 90 days progress from building a foundation to refining content and generating conversations.
  2. 02Your First 30 Days: The SetupPrepare your profile, audience, content pillars, story bank, and workflow for your first month of posting.
  3. 03Your Weekly RhythmEstablish a weekly routine for capturing stories, reviewing posts, publishing, engaging, and following up.
  4. 04Setting Realistic ExpectationsUnderstand how early results develop and recognize the warning signs that your approach needs adjustment.
  5. 05Your Day 90 ReviewReview your audience, conversations, and workflow to decide what to keep, change, or stop after 90 days.

Module 3

Storytelling That Builds Pipeline

  1. 01Building Your Story BankFind stories across five categories and organize specific experiences into a bank of material for future posts.
  2. 02Structuring Stories That Hold AttentionShape stories around clear tension, purposeful details, and a four-beat arc that holds attention from setup to close.
  3. 03Extracting Stories From Your Own ExperienceUse self-interviews, everyday conversations, and follow-up questions to uncover stories and capture them consistently.
  4. 04Aligning Stories With Your PipelineMatch stories to audience needs and buying stages, then use conversations to guide what you share next.