The client
Trevor McGuire is the CEO of Borgg, an outsourced accounting firm that helps private equity portfolio companies get audit-ready with accurate financials and clean books.
The challenge
Trevor had the credibility, clients, and track record, but dreaded the prospect of posting consistently. He needed to reach the right people without content taking over his life.
What Notice Me(dia) did
- Learned Borgg’s clients, workflows, and the pressure points private equity operators face at audit time.
- Built a narrative around Trevor’s expertise, founder story, and Borgg’s work in high-stakes financial operations.
- Crafted weekly posts grounded in real stories, tactical insights, and specific experience.
- Kept a consistent content interview rhythm for twelve months.
The results
- The supplied case study reports millions of impressions over twelve months and consistent inbound leads every month.
- Trevor received acquisition offers directly in his inbox.
- His pipeline grew to the point where he was turning clients away.
- The case study reports 18x ROI since the start of the partnership. It does not provide the calculation or underlying revenue figures.