The client
Himanshu Tandon is an operator turned angel investor and aspiring venture capitalist. After more than a decade in startups and two exits, he focused on backing founders, particularly in underrepresented markets.
The challenge
Himanshu had credibility and a network, but his story was not reaching the right people. He needed to share his thinking consistently and build relationships with founders and investors.
What Notice Me(dia) did
- Built a clear narrative around his investment thesis, founder values, and operating experience.
- Crafted weekly posts rooted in storytelling and tactical insights.
- Used content to support engagement with relevant founders and investors while Himanshu focused on relationships.
The results
- The case study reports 750,000+ impressions, 1,500+ reactions, and 1,000+ new inbound followers in the first month.
- More than 25,000 impressions came from his target audience of founders.
- His posts attracted engagement from government officials and senior operators, alongside direct founder interest.
“I had dozens of founders reach out today alone (half and half building in SF or outside). We even got SF government officials commenting”